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[DOWNLOAD] Perry Marshall – Google Ads Mastery (2022)

Perry Marshall – Google Ads Mastery Download

Perry Marshall – Google Ads Mastery Download

Six Modules to Google Ads Mastery:

Module #1: Bidding

  • How the various smart bidding models work…and EXACTLY how to use them to maximize your returns
  • What to do if you choose NOT to use them…be very, VERY careful
  • How to give the machine the right “target”…and avoid MASSIVE stupidity tax

Module #2: Targeting

  • The news of the death of Keywords has been greatly exaggerated…here’s what you need to know about them now
  • How to “layer” audiences over your Search and Shopping campaigns
  • How to navigate the Audience options for Google Display Network and YouTube
  • Audiences and Smart Bidding…how to combine their power

Module #3: Messaging

  • How to use Responsive Search Ads vs. Expanded Text Ads for search…and a big warning about RSA reporting
  • How-to’s and Not-to’s for Shopping Ads, Showcase, and Local Inventory Ads
  • Using Google Cloud Platform tools to get insight into what your customers think
  • Responsive Display Ads vs Image Ads?
  • Video: Trueview, Action vs Reach + Bumpers…are you up to speed?
  • What’s up with Gmail?

Module #4: Date & Measurement

  • Why data is uber important in a machine learning world
  • Are you feeding the machine the right data, or putting garbage in and getting garbage out?
  • How to import conversions for accurate data
  • What you need to know about Google Click ID
  • What to watch out for with Pay Per Conversion
  • A look at Google Data Studio – Get Mike’s ROAS template

Module #5: Optimizing Your Accounts

  • What you need to consider in your planning process
  • How to scale your campaigns … what’s reasonable?
  • ROAS or POAS?

Module #6: What It All Means for Your Future

  • What these changes might mean for you as a supplier of ad management (either as an agency or a practitioner in this world)
  • Explaining the My Client Dashboard
  • Understanding the optimization score and the red badge
  • What will your job look like in …2025!?

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